Ergobaby Metro+

Ergobaby is internationally loved for their ergonomic baby-carrying prodcuts. This playful campaign launched their new and improved Metro+ Compact City Stroller, and highlights how it stands apart from the competition.

Campaign

Art Direction

Copywriting

Storyboarding

Motion

Print

Role: Lead Brand Designer

Developed @ OMFGCO
with Fritz Mesenbrink, Kim Sutherland, Sarah Hollowood, Ariel Piazza, and Rein Boyd

Videos by SharkPig Productions

Ergobaby Metro+

Ergobaby is internationally loved for their ergonomic baby-carrying prodcuts. This playful campaign launched their new and improved Metro+ Compact City Stroller, and highlights how it stands apart from the competition.

Campaign

Art Direction

Copywriting

Storyboarding

Motion

Print

Role: Lead Brand Designer

Developed @ OMFGCO
with Fritz Mesenbrink, Kim Sutherland, Sarah Hollowood, Ariel Piazza, and Rein Boyd

Videos by SharkPig Productions

Ergobaby Metro+

Ergobaby is internationally loved for their ergonomic baby-carrying prodcuts. This playful campaign launched their new and improved Metro+ Compact City Stroller, and highlights how it stands apart from the competition.

Campaign

Art Direction

Copywriting

Storyboarding

Motion

Print

Role: Lead Brand Designer

Developed @ OMFGCO
with Fritz Mesenbrink, Kim Sutherland, Sarah Hollowood, Ariel Piazza, and Rein Boyd

Videos by SharkPig Productions

Baby talk is a universal language! That's right folks, anywhere in the world, babies sound the same.

We used baby babble as a flexible device to talk about the stroller's features through our young stars' POV.

The baby babble also worked wonderfully with translations for different languages for Ergobaby's different regions.

Enjoy more cuteness from the rest of the series!

what can i help you with?

big picture

Competitive Research

Brand Strategy

Brand Guidelines

Art Direction

Concepting

design & build

Brand Identity

Print & Packaging

Web Design & Dev

Illustration

Motion Design

ridan.arellano@gmail.com

what can i help you with?

big picture

Competitive
Research

Brand Strategy

Brand
Guidelines

Art Direction

Concepting

design & build

Brand Identity

Print &
Packaging

Web Design &
Development

Illustration

Motion Design

ridan.arellano@gmail.com

what can i help you with?

big picture

Competitive Research

Brand Strategy

Brand Guidelines

Art Direction

Concepting

design & build

Brand Identity

Print & Packaging

Web Design & Dev

Illustration

Motion Design

ridan.arellano@gmail.com