Miyashita Park

Miyashita Park is an urban greenspace in the heart of Shibuya, Tokyo, Japan. The dynamic identity represents all the different people, events, and companies that are expected to coexist in the space.

Brand Identity

Motion

Illustration

Role: Lead Brand Designer

Developed @ OMFGCO
with Jeremy Pelley, Ariel Piazza, Kim Sutherland, Lea Loo, Ed Martin, Garth Klippert, Sarah Hollowood, and Cady Buche.

Miyashita Park

Miyashita Park is an urban greenspace in the heart of Shibuya, Tokyo, Japan. The dynamic identity represents all the different people, events, and companies that are expected to coexist in the space.

Brand Identity

Motion

Illustration

Role: Lead Brand Designer

Developed @ OMFGCO
with Jeremy Pelley, Ariel Piazza, Kim Sutherland, Lea Loo, Ed Martin, Garth Klippert, Sarah Hollowood, and Cady Buche.

Miyashita Park

Miyashita Park is an urban greenspace in the heart of Shibuya, Tokyo, Japan. The dynamic identity represents all the different people, events, and companies that are expected to coexist in the space.

Brand Identity

Motion

Illustration

Role: Lead Brand Designer

Developed @ OMFGCO
with Jeremy Pelley, Ariel Piazza, Kim Sutherland, Lea Loo, Ed Martin, Garth Klippert, Sarah Hollowood, and Cady Buche.

The M logo can be used a flexible container for different events or artist collaborations.

The palette was inspired by different qualities that reflected the space. Beyond the brand identity, these colors were used for various sport and art installations within the park.

what can i help you with?

big picture

Competitive Research

Brand Strategy

Brand Guidelines

Art Direction

Concepting

design & build

Brand Identity

Print & Packaging

Web Design & Dev

Illustration

Motion Design

ridan.arellano@gmail.com

what can i help you with?

big picture

Competitive
Research

Brand Strategy

Brand
Guidelines

Art Direction

Concepting

design & build

Brand Identity

Print &
Packaging

Web Design &
Development

Illustration

Motion Design

ridan.arellano@gmail.com

what can i help you with?

big picture

Competitive Research

Brand Strategy

Brand Guidelines

Art Direction

Concepting

design & build

Brand Identity

Print & Packaging

Web Design & Dev

Illustration

Motion Design

ridan.arellano@gmail.com