Veso

Made in California from local farm ingredients, Veso is a modern aperitif company that offers an immersive drinking experience for the open-minded, sophisticated drinker. The identity leans into shifting perspectives and the transformative feeling of experiencing Veso.

Brand Identity

Packaging

Illustration

Copywriting

Strategy

Guidelines

Role: Lead Brand Designer

Developed @ OMFGCO
with Kimberly Sutherland, Sarah Hollowood,
Gustavo Rodas, and Ariel Piazza

Veso

Brand Identity

Packaging

Illustration

Copywriting

Strategy

Guidelines

Role: Lead Brand Designer

Developed @ OMFGCO
with Kimberly Sutherland, Sarah Hollowood,
Gustavo Rodas, and Ariel Piazza

Veso

Brand Identity

Packaging

Illustration

Copywriting

Strategy

Guidelines

Role: Lead Brand Designer

Developed @ OMFGCO
with Kimberly Sutherland, Sarah Hollowood,
Gustavo Rodas, and Ariel Piazza

We leaned into Veso‘s ability to shift perspective and tied it to the relationship between the sun and horizon. From sunset to sunrise, there are points of transformation that take place—light changes, possibilities expand.

Visualizing those moments and the sense of optimism that comes with them evokes a sensation that anything is possible.