The architecture of X Co.'s buildings is a consistent through-line for the brand. With simple, raw, and utilitarian materials they're able to keep costs low for residents while trading up for beautiful interiors and impeccable service.
We were inspired by this approach and mirrored it as we developed the brand identity, creating a minimal foundation that could be built on and be flexible.
The residents of X Co., along with the events that happen there, add layers of energy and culture within the spaces.
Colors and iconography inspired by the different locations and programming were designed to be injected throughout the brand and applied minimally or maximally depending on the context.
